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編號商品編號商品名稱作者類別使用課程名稱
179208How Competitive Forces Shape StrategyPorter, Michael E.Competitive strategyIndustrial Analysis( 138086 )
29-300-004Microsoft''s Vega Project: Developing People and ProductsBartlett, Christopher A.;Wozny, MegGeneral managementIndustrial Analysis( 138086 )
39-598-091Merck-Medco: Vertical Integration in the Pharmaceutical IndustryRangan, V. Kasturi;Bell, MarieMarketingIndustrial Analysis( 138086 )
49-692-056Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991Wheelwright, Steven C.;Pisano, Gary P.;West, JonathanOperations managementIndustrial Analysis( 138086 )
59-380-128General Electric vs. Westinghouse in Large Turbine Generators (A)Porter, Michael E.OtherIndustrial Analysis( 138086 )
69-396-249WPP--Integrating Icons to Leverage KnowledgeBower, Joseph L.OtherIndustrial Analysis( 138086 )
79-704-476Matching Dell (B): 1998-2003Rivkin, Jan W.;Giorgi, SimonaOtherIndustrial Analysis( 138086 )
89-705-508Samsung ElectronicsSiegel, Jordan;Chang, James JinhoOtherIndustrial Analysis( 138086 )
99-706-447Cola Wars Continue: Coke and Pepsi in 2006Yoffie, David B.;Slind, MichaelOtherIndustrial Analysis( 138086 )
    
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